Three Promises of the Heart
"At the heart of the image" expresses Nikon's three promises to the world.
Nikon Promise #1 - Be True to the Heart
Nikon will deliver the essence of the image. Nikon has been developing world-leading imaging technology for decades. The result is the reliability and quality that you have come to expect from the image. Imaging requirements change with each new era, but the essentials remain the same. At Nikon, we think you still want the image to make memories, to give you a window on discovery, and to enhance your creativity. As a company of professionals in the art of imaging, Nikon will always stay true to the essential value of the image - the promise of reliable quality. This is the solid foundation that enables us to continue to meet all your imaging needs.
Nikon Promise #2 - Ignite the Heart
Nikon will inspire a new passion for life with the image. The global acclaim enjoyed by the F Series and other Nikon Products is the world's stamp of approval on Nikon's unceasing efforts to defy every limitation. Needless to say, this proud spirit of challenge lives on in the digital age. At Nikon, we believe that you want imaging to add dynamism and energy to life. You want to use imaging for self-expression, to stay connected with others, and to explore your own potential. Take Nikon's unparalleled image quality and functionality. Add design that's a true delight for the hands and eyes. Top it off with services that help you share the wonder of the image with others. There's no doubt that Nikon imaging will continue to inspire life with a passion.
Nikon Promise #3 - Invent for the Heart
Nikon will make the world’s dreams for the image come true As the demand for imaging constantly evolves, what is required of Nikon is clear. Our mission is to know what you want from imaging today and tomorrow, and to empower you through images to realize your dreams. For Nikon, that means taking the lead in defining new value for the image, and then delivering that value to you. There's boundless hope in the heart of every person. We understand why you look to imaging to provide avenues for exploration and innovation - and even to give you a glimpse of the future. At Nikon, we take pride in our revolutionary thinking and commitment to constantly improving our technology. Combine these two virtues, and you have the fuel for our ongoing quest to create new value for the image. And that's the kind of passion that can make dreams come true.